OOB is a brand making juice with bottles that straw is attached targeting disabled people. OOB stands for Out Of Box -- other than conventional juice boxes with single-use straw, OOB thinks out of box. It has smaller quantity than a bundle of juice boxes, and has variety of flavours that were not found from boring boxes! OOB brand is built for this project, responding to the need of more choice of juice with straw for higher accessibility for all.

This project is started from the fact that single use straw is essential for disabled people, infants and elderly. Nowadays, disposable straws have been blamed as the main offender for climate pollution, and many beverage companies and franchise cafes are removing them or turning them into paper. Paper straw is not working perfect for those who need straw for drinking, and their choice of drink is much fewer now. To satisfy this increasing need, I researched target consumers, researched competitors, invented disability-friendly bottle, made branding and designed panels.