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Romantic Winter
Glue-free candle package
Year
Medium
Tool
Type
Brand
2023
Digital (PDF), Print (Matte paper)
Adobe Illustrator
Fictional
Yankee
Romantic Winter is a fictional packaging for Yankee Candle. It is a glueless single diecut package, holds three candles tight to protect fragile glass. Plastic and glue free paper packaging is not just sustainable, but entertain the customers as well. The rectangle open cuts on sides divide candles from touching each other, give interactive experience to customers by exposing the surface of candles so that customers can touch and feel it -- it leads to much higher purchase rate of the product.
For this project, I prepared brand-less candle, analyzed properties of the original candle, researched fragrance market, brainstormed for creative package that can maximize the strength and characteristic of the product, designed branding and printed prototype.
Analysis
Competitiors
Research
Internet Research
Experiment
Experiment 2
Final Dieline
Final
Electronic Assembly
Redesign & Original
Note: For this project, school printer was the only option to print prototype. In the result, the quality of print is not finest. Please take more attention to the shape of product.
Stackable (Display Idea)
Downloadable PDF
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