TruGuard Brochure
Liability Insurance promotion brochure
Year
Medium
Tool
Type
Brand
2024
Digital
Adobe Illustrator
Fictional
TruGuard
TruGuard brochure is a double sided trifold brochure, designed to promote liability insurance service and encourage to request a quote for future customers.
TruGuard is a fictional company for this project; they are liability insurance company served small and local business across Toronto since 1989. The brochure introduce TruGuard's history, what service they provide, numbers and data proving they are top leading one in industry. It concludes with the "call to action" part to persuade readers to contact.
Modern icons/shapes in the muted color which is key color or the brochure increase reliability of the content and let readers to focus on reading.
The main content is folded inside, and the "Ask for security" page is revealed outside so that it persuade more readers to take action. Also, the page looks like it is connected to the back page because of the black sleeve from the right - it gives fun to see and makes fluent flow for the overall consistency.
Process
The initial design was for brochure template, and it was more abstract and artistic. The overall look was like for an art exhibition, but there was a data page so the purpose was unclear. I decided to make a fictional company and adjust the design for them, to make it more commercial and functional.
The initial design
I edited the layout to make it more appropriate to include essential information to promote the service. Also, I decrease the volume of small text for better readability. Icons were too much and meaningless, so minimized the use. Specifically, icons on the cover don't help readers to guess what the brochure is about. Instead, I added an image of assets & properties and edited in the same tone with the whole design. Keeping it simple and professional was the main upgrade, as reliability and expertise are the most important thing for insurance. The brochure should represent it well, making a seamless look to give more positive impression to future customers.