​Framar is a hair beauty company known for trendsetting and identifying style in their products. GLAM Pop-up is a box packaging project to redesign Framar's popular foil pop-up series. It's fabulous and bold, aimed at women who crave feminine glamour.

I collected information about Framar’s current products, and I performed a gap analysis to propose a new product concept that addresses an unmet need in the current lineup. To accomplish a high-quality visual narrative, I gathered visual inspiration and references to inform the design direction and applied a mockup to bring it to reality.

Disclaimer: This is a conceptual packaging design created as part of a design assessment for Framar. All brand assets are the property of Framar. This work was not used commercially.