Dream Agency
Brand Identity & Stationery
Year
Medium
Tool
Type
Brand
2024
Digital
Adobe Illustrator
Fictional
Dream Agency
Part 1
Dream Agency is an advertising/marketing agency I made for this project. Their catchphrase is "We dream together", positioning them as an imaginer, to make their customers' dream true. Dream Agency values exploring the possibility of brands have but not revealed yet - they achieve jumping to the sky with their advertisement.
Dream Agency - Stationery is the second part of Dream Agency project. It includes business card, letterhead, DL card, Notebook, ID card, keychain, tape and mobile webpage. The purpose of this project is to design various business stuffs under consistent style.
Overview
Business card
For business card, I used circle and round tip rectangles that are Dream Agency's iconic shapes. I put the big logo but let it taking less highlight by making it white space on the light color background. Green circles bring emphasis on the texts, dividing sections with the logo part.​
Long name application
For the name of a worker, if their name is too long, it is possible to decrease the font size and/or make it 2 lines.
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Because business card represents the company's first appearance to clients/customers, it is important to show the characteristic of Dream Agency effectively with simple but clear look.
ID card
Using the shapes, The ID card is divided into 3 sections of the photo, text and barcode. Sky blue shapes fill each section (or not for the text part) to increase visibility.
DL cards
DL card should include information to promote their service to future customers with enough text, so I set a firm structure. I put essential stuffs of the logo, brand slogan (We dream together), company introduction, our services and contact.
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And then I found that there is too many blanks, so I decided to put iconic shapes here too. Those fill the spaces and also raise the brand awareness to let customers recognize the brand more.
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Half-doughnut shapes work as bullet points, as I didn't want to apply simple dot (even if the circle is DA's shape, it is not noticeable) and the shapes look like hearts - shows friendly and human personality of Dream Agency.
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"Let's Work Together" on the contact section is intended phrase, connecting to the slogan "We dream together". It imprints the brand and call to action more effectively, by binding the brand and the viewer together already.
Letterhead
Formality is much more significant for letterhead design. Also, the design should not interrupt reading. So I simply put the logo on the top, and the decorative design is applied on the bottom only. Because white space is important for this brand, I didn't put colored rectangle box to close the document. Instead, it is opened and playful shapes for the unity with other stationery and Dream Agency's visual branding.
Notebook
Big sans serif typography, white space and colorful shapes are the main visual points on the notebook. The notebook is intended to be a diary form, and the 2025 on the top left uses elegant font (it is Larken which is sub typeface of Dream Agency) to differentiate the element that will be changed every year (2025, 2026, so on).
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The spine remains its simplicity, with sans serif title and the logo.
Mobile webpage
Website is one of the most common place where people meet the brand nowadays, especially the home page does. As many people access the internet with their mobile device, modern mobile website is essential part at branding.
I referred to other websites that captured my interest, and gathered the similarities of them. Those are: 1. Big sans serif fonts 2. Underlines to highlight text or to navigate to other pages 3. Elements overlapping over image (but able to clearly distinguish them). I tried to use them all, keeping it simple. Also, I decided to put big and thick logo on the top. The iconic logo brings overwhelming appearance to the screen, with strong brand awareness and be the main part. Under of it, the slogan strengthen the brand identity plus to the logo.
It is designed to fit iPhone 15 (19.5:9). It is unscrollable page, because it is simplicity what Dream Agency aims. The image will be interactable, zoom in and out with two fingers. I want to make it using Figma later.
Keychain
Keychains, or squares with pattern is designed to express Dream Agency's visual branding.
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There is two versions of navy and green, both have sky blue shapes with one circle of the left key color. Big patterns filling the square are simple, but contains enough personality.
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These can be used for keychain, tea coaster, tin badge and more.
Tape
Tape with a pattern of Dream Agency's iconic shapes. Shapes are aligned constantly, and their color is white which blends well with the sky blue background.
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It will be possible to use this masking tape for promotional giveaway, or close envelope/package to add branding to the normal package.
have done some stationery before, but through this project, I was able to design unique things having unity with the entire set. I read some articles introducing marketing terms and concepts while the research, and this experience of designing business assets will get me used to map out and plan actual work from the brief to details.
Previous - Part 1