Crimson Education is a college consulting agency that helps students gain admission to top universities through strategic guidance and expert support. This is a conceptual ad design project created as part of a case study interview, focusing on creating engaging and brand-aligned visuals for Crimson’s live event promotions.

The task was to develop three unique ad directions for Instagram posts and Google display formats. Each concept explores a different angle of Crimson’s brand, from structured professionalism to a more personal, story-driven approach. I studied Crimson’s brand image and target audience to guide each direction, aiming to create ads that are visually compelling, strategically targeted, and effective at grabbing attention.

Disclaimer: This is a conceptual design project completed as part of a design interview. All brand assets are the property of Crimson Education. This work was not used commercially.

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